In this episode, Graham Reed and Antonia Landi welcome Nesrine Changuel - Google, Microsoft and Spotify alumni, product expert and author of the brilliant Product Delight.
They explore the concept of product delight, emphasising the importance of emotional connections in product management. Nesrine shares insights on how to create delightful products that resonate with users, the differences between B2B and B2C emotional motivators, and practical steps for implementing delight in product strategies. Also touches on fostering creativity and inclusivity in design, highlighting the need for emotional awareness in product development.
“Delight is not a nice to have.”
“We need to honour users’ emotions.”
Highlights:
Product delight is essential for modern product management.
Emotional connections can significantly enhance user retention and revenue.
Delight should not be viewed as a luxury but a necessity.
Understanding users’ emotional motivators is crucial for product success.
B2B and B2C products require different emotional approaches.
Implementing a 50-40-10 guideline can help balance functional and emotional features.
Fostering a creative environment is key to innovation in product management.
Inclusive design considers the diverse emotional responses of users.
Delight can differentiate products in a competitive market.
Product managers should prioritize emotional aspects alongside functional requirements.
Check out Product Delight on Nesrine’s website
Watch here on Substack, or listen on your favourite platform. We’re on YouTube, Spotify and Apple Podcasts
What should the team discuss next? Share your thoughts about a future topic you love them to dive into… maybe you are even that guest to talk to.
