Building the Research Engine by Julian Della Mattia - Review

Why the next breakthrough in product is not better research, but better plumbing

Research.

For some reason, it seems to be a bit of a triggering word these days inside and outside of product divisions. Sometimes we don’t do enough, and it gets blamed for bad decisions. Sometimes we do too much, and it gets blamed for making no decisions. And sometimes it gets used to validate an existing idea, and gets blamed when the research doesn…